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From Top Sales to Entrepreneur:
20 years, one mission

In Xiamen's tourism circle, when it comes to outbound travel, the first name many people think of is the founder of Zhongxin Travel's Xihe Road branch.

His career began during China's golden age of online travel. He joined Ctrip early on, starting in frontline sales. With keen insight into customer needs and exceptional execution, he quickly rose to become Ctrip's top sales performer. During those years, he handled thousands of outbound travel orders, serving entrepreneurs, families, and young professionals across the Minnan region. This experience taught him one crucial lesson:The essence of travel isn't selling products; it's helping customers realize their dream of distant places.

Join UTS: From Personal Capability to Brand Empowerment

After building a substantial client base and deep industry insights at Ctrip, he chose the more challenging path of independent entrepreneurship. Following an in-depth analysis of China's tourism retail market, he decided to franchise "Zhongxin Youyou," a core retail brand under the Zhongxin Tourism Group, opening a company-owned store in Xiamen's bustling Siming District on Xiahe Road.

This decision was carefully considered: Zhongxin Tourism, an A-share listed company (Stock Code: 002707), has over 30 years of experience in the travel industry, serving more than 168 million travelers annually with over 3500 stores nationwide. The group's powerful global direct sourcing capabilities, its proprietary AI-powered smart tourism retail system, and its comprehensive product portfolio covering outbound travel, domestic tours, customized trips, cruises, and polar expeditions are resources beyond the reach of any independent travel agency.

Joining a strong platform isn't about losing your independence; it's about building on a higher foundation for your expertise.

Professional expertise: We know what you need better than you do.

Twenty years of industry experience has honed his core skill: he can discern what customers truly need from just three sentences.

Looking for a romantic, private honeymoon? Prioritizing comfort for seniors and kids on a family trip? Needing a complete corporate team-building solution rather than just flight-and-hotel packages? He can quickly assess your needs and match the right products. This isn't talent—it's intuition honed by serving over 10,000 clients during his time at Ctrip.

Business Philosophy: No one-time deals.

In the travel industry, low-price traps, shortened itineraries, and hidden fees are common tactics. From day one of entering the field, he decided not to follow this path.

Xiamen is small, and its tourism network is even smaller. One dissatisfied customer can cost you more than just this sale—you could lose their entire circle of connections.

He insists on transparent pricing with clear fee breakdowns and no hidden charges. Customer satisfaction scores from the store are integrated into the group's service quality evaluation system, with post-trip follow-ups reaching a 100% coverage rate. This unwavering commitment to delivering exceptional service for every customer has enabled the Xiamen Hezhu Road branch to secure its position in Xiamen's fiercely competitive tourism market.

Three Stories: Travel Is About More Than Scenery

Story 1: From a Single Ticket to a Family of Three

A young woman often visited him alone to book long-haul outbound trips, always traveling solo. He would worry about finding a compatible female traveler for her to share a room with. As they grew closer, he couldn't help but wonder—she was strikingly attractive, so why did she travel alone? She was surprisingly candid: her social circle was small, and seeing how reliable and dedicated he was, she decided to let him keep an eye out for someone suitable. Rarely does a guest place such trust in us. He scoured through past travelers known for their integrity and excellent character, eventually connecting the two. To his surprise, they clicked perfectly. Years later, the child of this couple—who met through travel—is now in first grade. It turns out that tourism isn't just about planning itineraries; it can also unexpectedly witness beautiful connections built on mutual effort.

Story 2: A Transfer from a Thousand Miles Away

With years of experience in outbound tourism, the pandemic period was his most unforgettable chapter. At that time, almost all international travel routes were blocked. Leveraging his extensive network of international flight channels and hands-on expertise, he worked tirelessly to coordinate flights and safely escort hundreds of stranded compatriots back home. Many found themselves in foreign lands with no money and nowhere to turn; he often fronted their airfare so they could board immediately. The journey wasn't without challenges—he occasionally encountered bad actors and suffered losses totaling tens of thousands of yuan, leaving him emotionally drained. One particular case stands out: a compatriot working in Southeast Asia who fell ill alone, had absolutely no funds, and was consumed by despair—even considering extreme measures. After accidentally getting his contact information, he reached out based on intuition that this person needed help. The message felt like a final goodbye. Immediately sensing something was wrong, he patiently calmed and guided him, first transferring funds to cover food, medical care, and rest. Simultaneously, he coordinated with the local consulate to secure space on an evacuation charter flight, ensuring the man's safe return to China. Afterward, as life resumed its frantic pace, he gradually let go of that incident. Over six months later, he suddenly received a transfer from that same person, accompanied by a heartfelt thank-you note—reminding him of what had happened. In tourism, it's never just about selling itineraries. Being part of this industry means doing everything possible to provide support and warmth to those in distress abroad.

Story 3: Protecting a Child's Hope

After years in the industry, this visa mediation case remains unforgettable. A single mother had been preparing for her child's educational trip to Europe six months in advance. However, due to a deep rift between the divorced parents and the other parent's refusal to cooperate with the travel authorization notarization, the parents' visas were stuck. The child's excitement turned to disappointment, affecting their mood and causing a sharp decline in academic performance. Unwilling to let the child's hope fade completely, he approached the father from a fellow parent's perspective, empathizing with our shared parental instincts and mediating repeatedly. Eventually, his sincerity moved the father, who agreed to accompany the family through the notarization process. All exit documents were successfully processed, allowing the child to fulfill their dream of visiting Europe. Travel is about more than just scenery; protecting a child's anticipation is the unique tenderness of this profession.

From top sales at Ctrip to independent entrepreneur, from planning trips for clients to witnessing their connections and life journeys.
From advancing airfare to escort compatriots during the pandemic to tirelessly advocating for visas time and again—
What he's doing goes far beyond the role of a "travel agency owner."

Zhongxin Tourism's Xiahe Road Branch is embarking on a new journey of exploration alongside its founder.